With the audio rights of Engeyum Kadhal having been acquired by Sony Music, the music launch of this film has been slated to be held on October 3rd 2010 at Sathyam Cinemas. Engeyum Kadhal was initially titled Ich, but the director was not too keen on the title and preferred something lengthier. Finally, it was decided on Engeyum Kadhal following the lyrics of a song from the film which is touted to become a chartbuster.
AGS Entertainment Kalpathi S Agoram has produced Engeyum Kadhal and Prabhu Deva has directed it. Harris Jayaraj has scored the music for Engeyum Kadhal, which has Jayam Ravi and Hansika Motwani in lead roles.