It was a glittering occasion at the Adyar Gate hotel in Chennai on the 2nd of June and Shriya in all her splendor was there posing for photos with tons of that ravishing smile of hers. It was an occasion which saw Lux, market leader in the beauty soap segment launching two new variants - Lux Strawberry and Lux Peach in the Tamil Nadu market. The two variants are currently available in markets other than Tamil Nadu.
With this launch, Shriya joins the brands ’ambassadors club’ that includes pretty Priyanka Chopra and astounding Aishwarya Rai. Currently Shriya endorses Lux Nalangu Pindi, which is marketed only in Andhra Pradesh. With this launch, Shriya joins the brand’s national league.
According to the marketing wing of Lux, new ads featuring Shriya will hit television screens by the year end. Initially the actress will feature in ads meant for South India and then gradually make it nationwide.
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