Jayavel Murugan and his Narmadha Media, the US distributors of Kamal Hassan’s magnum opus Dasavatharam, are trying out an innovative way to create a buzz and market the film aggresively. Murugan is showing the slick trailer of Dasavatharam along with Vijay’s Kuruvi which he is distributing.
Kuruvi is the first big Tamil summer release in US, so it makes sense for Dasavatharam to piggy back ride on it. This trend of a summer biggie trailer be shown with another equally big summer release that comes earlier was started by the Hollywood studios. In India Yash Raj the King of Bollywood, started this trend.
In Tamil last summer Rajinikanth’s AVM produced Sivaji had a sneak trailer of his daughter Soundarya’s animated film Sultan- The Warrior. But in Tamilnadu the trend was given up as producers found that most of the other hero’s had "king size egos" and refused to show other hero’s trailers with their films!
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